How to Write a Good SEO Article in 10 Easy Steps
SEO writing is a skill that can help you rank higher on Google and attract more organic traffic to your website. In this article, I will show you how to write an SEO-friendly article in 10 easy steps, using HTML tags for headings and tables. Let's get started!
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What is SEO Writing and Why is it Important?
SEO writing is the process of writing content that search engines can easily understand. This is done by intelligently adding search phrases or keywords in your content without doing keyword stuffing.
SEO writing is also known as SEO copywriting or search engine optimization writing.
SEO Writing Benefits
SEO writing has many benefits for both your website and your audience. Some of them are:
It helps you rank higher on Google for your target keywords, which means more visibility and traffic.
It helps you match your content with the search intent of your potential customers, which means more relevance and engagement.
It helps you provide valuable information and solutions to your readers, which means more trust and authority.
It helps you convert your visitors into leads or customers, which means more revenue and growth.
SEO Writing Challenges
SEO writing is not without challenges. Some of them are:
It requires research and analysis of your keywords, competitors, and audience.
It requires creativity and originality to write unique and compelling content.
It requires skills and knowledge of HTML, CSS, and other technical aspects of web development.
It requires constant monitoring and updating of your content according to the changes in Google's algorithms and user behavior.
Step 1: Choose Your Keywords (Both Head and Long Tail Keywords)
The first step before writing new content is to decide which keywords to target. This process is known as keyword research and. is one of the most important aspects of SEO writing. Keywords are the words or phrases that your potential customers use to search for your products or services on Google. They are also the words or phrases that you want to rank for on Google.
There are two types of keywords: head keywords and long-tail keywords.
How to Do Keyword Research
Keyword research is the process of finding and analyzing the best keywords for your content. There are many tools and methods to do keyword research, but here are some basic steps:
Brainstorm a list of topics related to your niche or industry.
Use a keyword research tool like Google Keyword Planner, Moz Keyword Explorer, or SEMrush to find out the search volume, competition, and difficulty of each topic.
Narrow down your list to the most relevant and profitable topics based on your goals and budget.
For each topic, find out the main keyword (head keyword) and related keywords (long-tail keywords) that you want to target.
Analyze the search intent and user behavior behind each keyword using tools like Google Trends, Google Search Console, or Google Analytics.
Create a spreadsheet or document to organize your keywords by topic, category, and priority.
How to Use Keywords in Your Content
Once you have your keywords ready, you need to use them strategically in your content. Here are some best practices:
Use your main keyword in your page title, URL, first paragraph, headings, and meta tags.
Use your long-tail keywords in your subheadings, body text, image alt text, and internal links.
Use synonyms, variations, and LSI-related keywords throughout your content to avoid keyword stuffing and increase relevance.
Use natural language and avoid awkward or unnatural phrasing that may harm readability or user experience.
Use keyword density tools like Yoast SEO or Rank Math to check if you are using your keywords enough but not too much.
Step 2: Craft Your Page Title
The page title is the first thing that users and search engines see when they encounter your content. It is also the main element that determines whether users will click on your link or not. Therefore, it is crucial to write a catchy and relevant title that will entice users and match their search intent.
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How to Write a Catchy and Relevant Title
There are many tips and tricks to write a good title, but here are some general guidelines:
Keep it short and simple. Ideally, your title should be between 50 and 60 characters long, including spaces.
Use power words and emotional triggers that will capture attention and curiosity. For example, words like "best", "ultimate", "proven", "secret", "easy", "fast", etc.
Use numbers and lists to make your title more specific and actionable. For example, "10 Easy Steps to Write a Good SEO Article" or "How to Write a Good SEO Article in 2023".
Use questions or statements that will provoke interest and challenge. For example, "How to Write a Good SEO Article Without Spending a Dime" or "You're Doing SEO Writing Wrong. Here's How to Fix It".
Use brackets or parentheses to add extra information or context. For example, "How to Write a Good SEO Article (A Complete Guide)" or "How to Write a Good SEO Article [With Examples]".
How to Use Your Main Keyword in Your Title
Your main keyword is the word or phrase that you want to rank for on Google. It is also the word or phrase that users are searching for when they find your content. Therefore, it is essential to use your main keyword in your title as close to the beginning as possible. This will help Google understand what your content is about and match it with the user's query. It will also help users recognize that your content is relevant and click on it.
For example, if your main keyword is "how to write a good SEO article", you can use it in your title like this:
"How to Write a Good SEO Article in 10 Easy Steps"
"The Ultimate Guide on How to Write a Good SEO Article"
"How to Write a Good SEO Article Without Any Experience"
Note that you don't have to use the exact match of your keyword in your title. You can use synonyms, variations, or modifiers as long as they are natural and make sense. For example:For example:
"How to Write an SEO-Friendly Article in 2023"
"The Complete Checklist for Writing a Good SEO Article"
"How to Write a Good SEO Article that Ranks on Google"
Step 3: Create an SEO Friendly URL (Add Your Main Keyword)
The URL or the web address of your page is another important factor that affects your SEO ranking and click-through rate. A good URL should be descriptive, concise, and easy to read. It should also include your main keyword to help Google and users understand what your page is about.
How to Format Your URL
There are some best practices to format your URL for SEO writing. Here are some of them:
Use hyphens (-) to separate words in your URL. Avoid using spaces, underscores (_), or other symbols.
Use lowercase letters in your URL. Avoid using uppercase letters, as they may cause confusion or errors.
Use numbers only when they are relevant and meaningful. Avoid using random or unnecessary numbers.
Use keywords only when they are relevant and natural. Avoid using too many or irrelevant keywords.
Keep your URL short and simple. Ideally, your URL should be between 50 and 100 characters long, including slashes (/).
How to Avoid Common URL Mistakes
There are some common mistakes that you should avoid when creating your URL for SEO writing. Here are some of them:
Avoid using dynamic or changing URLs that may confuse Google or users. For example, avoid using URLs that contain parameters like ?id=123 or &sort=asc.
Avoid using duplicate or similar URLs that may cause content duplication issues. For example, avoid using URLs that have different versions like www.example.com/page and example.com/page.
Avoid using stop words or filler words that may make your URL longer or less relevant. For example, avoid using words like a, an, the, of, in, etc.
Step 4: Write the Content (Long Enough)
The content is the main part of your SEO article. It is where you provide the information, solutions, or value that your readers are looking for. It is also where you showcase your expertise and authority on the subject. Therefore, it is essential to write high-quality content that is long enough to cover the topic comprehensively and clearly.
How to Write for Your Audience and Search Intent
The first thing you need to consider when writing your content is who you are writing for and what they want to achieve. This is known as the audience and the search intent. The audience is the group of people who are interested in your niche or industry. The search intent is the goal or purpose behind their search query. By understanding your audience and their search intent, you can write content that meets their needs and expectations.
To write for your audience and search intent, you need to do some research and analysis. Here are some steps:
Create a buyer persona or a profile of your ideal customer. Include their demographics, psychographics, pain points, goals, challenges, etc.
Identify the different types of search intent that your audience may have. There are four main types: informational, navigational, transactional, and commercial.
Informational intent: The user wants to learn something or find an answer to a question.
Navigational intent: The user wants to find a specific website or page.
Transactional intent: The user wants to buy something or perform an action.
Commercial intent: The user wants to compare different products or services before making a purchase decision.
Match your content with the search intent of your target keyword. For example, if your keyword has informational intent, write an informative article or a guide. If your keyword has transactional intent, write a product review or a sales page.
Use the appropriate tone, style, and format for your content based on the search intent and the buyer persona. For example, if your audience is casual and friendly, use a conversational tone and informal language. If your audience is professional and serious, use a formal tone and technical language.
How to Write Comprehensive and Clear Content
The second thing you need to consider when writing your content is how to make it comprehensive and clear. Comprehensive means that you cover all the relevant aspects of the topic without leaving any gaps or questions unanswered. Clear means that you explain everything in a simple and understandable way without causing any confusion or ambiguity.
To write comprehensive and clear content, you need to follow some best practices. Here are some of them:
Do thorough research on your topic and gather reliable and relevant sources of information. Use tools like Google Scholar, Wikipedia, or Quora to find authoritative and credible sources.
Organize your content into a logical structure and flow. Use headings, subheadings, paragraphs, bullet points, and transitions to create a clear outline and hierarchy of your content.
Write in short and simple sentences and paragraphs. Avoid using long or complex sentences that may confuse or bore your readers. Use tools like Hemingway Editor or Grammarly to check your readability and grammar.
Use examples, statistics, facts, quotes, stories, or anecdotes to support your points and arguments. Use tools like Canva or Piktochart to create visual aids like charts, graphs, or infographics to illustrate your data or concepts.
Use clear and concise language and avoid jargon, slang, or vague terms that may confuse or alienate your readers. Use tools like Thesaurus.com or Power Thesaurus to find synonyms or alternatives for your words.
Edit and proofread your content before publishing it. Check for spelling, punctuation, grammar, style, tone, and consistency errors. Use tools like ProWritingAid or Scribens to help you with editing and proofreading.
Step 5: Add Your Keywords in the First Paragraph
The first paragraph of your content is the introduction. It is where you hook your readers and make them want to read more. It is also where you signal Google what your content is about and how relevant it is to the user's query. Therefore, it is important to add your keywords in the first paragraph of your content.
How to Grab Your Readers' Attention
To grab your readers' attention in the first paragraph, you need to use some techniques that will spark their curiosity and interest. Here are some of them:
Start with a shocking or surprising fact or statistic that will make your readers want to know more.
Start with a question or a problem that will make your readers relate to your topic and look for a solution.
Start with a story or an anecdote that will make your readers connect with you and your topic emotionally.
Start with a quote or a testimonial that will make your readers trust you and your topic.
Start with a promise or a benefit that will make your readers see the value of your content and what they can gain from it.
How to Signal Google What Your Content is About
To signal Google what your content is about in the first paragraph, you need to use your main keyword as close to the beginning as possible. This will help Google understand the topic and the context of your content and match it with the user's query. It will also help users recognize that your content is relevant and click on it.
For example, if your main keyword is "how to write a good SEO article", you can use it in the first paragraph like this:
"Do you want to learn how to write a good SEO article that ranks on Google and attracts more organic traffic? If so, you are in the right place. In this article, I will show you how to write an SEO-friendly article in 10 easy steps, using HTML tags for headings and tables."
Note that you don't have to use the exact match of your keyword in the first paragraph. You can use synonyms, variations, or modifiers as long as they are natural and make sense. For example:
"Are you looking for tips on how to write an SEO-optimized article that gets more visibility and clicks? If yes, you have come to the right place. In this article, I will teach you how to write an SEO-effective article in 10 simple steps, using HTML tags for headings and tables."
Step 6: Create Headings Using Long-Tail Keywords
The headings are the subtopics or sections of your content. They are where you break down your main topic into smaller and more specific parts. They are also where you use HTML tags to create different levels of headings (H1, H2, H3, etc.). Therefore, it is important to create headings using long-tail keywords that will help Google and users understand the structure and the scope of your content.
How to Use HTML Tags for Headings
HTML tags are the codes that tell web browsers how to display web pages. They are also the codes that tell search engines how to crawl and index web pages. HTML tags for headings are the codes that tell web browsers and search engines HTML tags for headings are the codes that tell web browsers and search engines the level of importance and the topic of each section of your content. There are six levels of headings, from H1 to H6, with H1 being the most important and H6 being the least important. You should use only one H1 tag per page, which is usually the page title. You should use H2 to H6 tags to create subheadings for your content, depending on the hierarchy and the depth of your content.
To use HTML tags for headings, you need to enclose your heading text in angle brackets () with the corresponding tag name. For example:
How to Write a Good SEO Article in 10 Easy Steps
What is SEO Writing and Why is it Important?
SEO Writing Benefits
SEO Writing Challenges
Step 1: Choose Your Keywords (Both Head and Long Tail Keywords)
How to Do Keyword Research
How to Use Keywords in Your Content
Note that you should always close your HTML tags with a slash (/) after the tag name. For example:
How to Write a Good SEO Article in 10 Easy Steps
How to Use Headings to Structure Your Content
To use headings to structure your content, you need to follow some best practices. Here are some of them:
Use headings to divide your content into logical and coherent sections that will guide your readers and help them navigate your content.
Use headings to highlight the main points and subpoints of your content that will answer your readers' questions and solve their problems.
Use headings to create a clear and consistent hierarchy of your content that will show the relationship and the importance of each section of your content.
Use headings to include long-tail keywords that will help Google and users understand the scope and the specificity of each section of your content.
Use headings to create catchy and relevant titles that will entice users and match their search intent.
Step 7: Add LSI-related Keywords to Your Content
LSI stands for latent semantic indexing, which is a technique that Google uses to analyze the meaning and the context of words and phrases in a web page. LSI-related keywords are words or phrases that are semantically related or similar to your main keyword. They are also words or phrases that users may use to search for your topic or that may appear in other web pages that rank for your keyword.
Adding LSI-related keywords to your content can help you improve your SEO ranking and relevance for several reasons. Some of them are:
They can help you avoid keyword stuffing and over-optimization, which may harm your SEO ranking and user experience.
They can help you cover more aspects and variations of your topic, which may increase your chances of ranking for different queries.
They can help you provide more value and information to your readers, which may increase your engagement and retention.
They can help you signal Google what your content is about and how it relates to other web pages, which may increase your authority and trustworthiness.
How to Find and Use LSI Keywords in Your Content
To find and use LSI keywords in your content, you need to use some tools and methods. Here are some of them:
Use a keyword research tool like LSI Graph, LSIGen, or Keyword Tool to generate a list of LSI keywords related to your main keyword.
Use Google's autocomplete feature or related searches feature to find out what other words or phrases users are searching for related to your main keyword.
Use Google's "People also ask" feature or "Searches related to" feature to find out what other questions or topics users are interested in related to your main keyword.
Use a content analysis tool like Surfer SEO, Frase, or MarketMuse to find out what other words or phrases are commonly used by other web pages that rank for your main keyword.
Select the most relevant and natural LSI keywords from your list and use them throughout your content. Use them in your headings, subheadings, body text, image alt text, internal links, etc.
Avoid using too many or irrelevant LSI keywords that may confuse or distract your readers or Google. Use them only when they make sense and add value to your content.
Step Step 8: Link to Other Pages on Your Website Using Relevant Anchor Text
Internal links are links that point to other pages on your own website. They are important for SEO writing because they can help you improve your user experience, your site structure, and your ranking. Here are some of the benefits of internal links:
They can help your readers find more information or resources related to your topic, which can increase their engagement and satisfaction.
They can help Google crawl and index your website more efficiently, which can increase your visibility and traffic.
They can help Google understand the relationship and the relevance of your pages, which can increase your authority and trustworthiness.
They can help you distribute your link juice or authority to other pages, which can increase their ranking and performance.
How to Create and Use Internal Links in Your Content
To create and use internal links in your content, you need to follow some best practices. Here are some of them:
Use relevant and natural anchor text for your internal links. Anchor text is the clickable text that users see when they hover over a link. It should describe the content or the purpose of the link clearly and accurately.
Use descriptive and keyword-rich anchor text for your internal links. This will help Google and users understand what the link is about and how it relates to your content.
Avoid using generic or vague anchor text for your internal links. For example, avoid using words like "click here", "read more", "this page", etc.
Use different anchor text for different internal links. This will help you avoid duplicate or spammy links that may harm your SEO ranking or user experience.
Link to relevant and high-quality pages on your website. This will help you provide more value and information to your readers and Google.
Link to pages that are related to your topic or keyword. This will help you create a topical relevance and a semantic connection between your pages.
Link to pages that have a lower or equal level of authority than your page. This will help you pass on some of your link juice or authority to other pages and boost their ranking.
Avoid linking to pages that have a higher level of authority than your page. This will help you avoid losing some of your link juice or authority to other pages and lower your ranking.
Avoid linking to pages that have no or low value or relevance to your page. This will help you avoid diluting your link juice or authority and hurting your ranking.
Avoid linking to pages that have too many or too few internal links. This will help you avoid creating a link imbalance or a link deficiency that may affect your ranking.
Step 9: Demonstrate Your Expertise and Authority on the Subject (E-A-T)
E-A-T stands for expertise, authoritativeness, and trustworthiness, which are the three factors that Google uses to evaluate the quality and the credibility of web pages. E-A-T is especially important for SEO writing because it can affect how Google ranks your content and how users perceive your content. Here are some of the benefits of E-A-T:
It can help you rank higher on Google for competitive keywords, especially in niches that require high levels of expertise or trust, such as health, finance, law, etc.
It can help you build trust and loyalty with your readers, which can increase your engagement, retention, and conversion rates.
It can help you establish yourself as an authority and a leader in your niche or industry, which can increase your reputation, influence, and opportunities.
What is E-A-T and Why is it Important?
E-A-T is a concept that Google introduced in its Search Quality Evaluator Guidelines, which are the guidelines that Google uses to train its human evaluators to assess the quality of web pages. According to these guidelines, E-A-T is one of the most important criteria for determining the quality of web pages, especially for YMYL (Your Money or Your Life) pages, which are pages that have a significant impact on the users' health, happiness, safety, or financial stability.
E-A-T is important because it reflects how Google and users judge the quality and the credibility of web pages. Google wants to provide its users with the best possible results for their queries, which means results that are accurate, reliable, helpful, and trustworthy. Users want to find information or solutions that are relevant, useful, authoritative, and trustworthy. Therefore, by demonstrating E-A-T in your content, you can improve your SEO ranking and your user satisfaction. How to Show E-A-T in Your Content
To show E-A-T in your content, you need to use some techniques and strategies that will demonstrate your expertise, authoritativeness, and trustworthiness on the subject. Here are some of them:
Show your credentials and qualifications. If you are an expert or a professional in your niche or industry, you should mention your education, experience, certifications, awards, publications, etc. You should also link to your social media profiles, portfolio, or website where users can find more information about you.
Show your sources and references. If you are using facts, statistics, quotes, or other information from external sources, you should cite them properly and link to the original sources. You should also use reputable and authoritative sources that are relevant and up-to-date.
Show your reviews and testimonials. If you have received positive feedback or endorsements from your customers, clients, peers, or influencers, you should display them on your website or content. You should also link to the original reviews or testimonials where users can verify their authenticity.
Show your social proof and popularity. If you have a large and engaged following on social media, email, or other platforms, you should mention it on your website or content. You should also encourage users to share, comment, like, or subscribe to your content.
Show your security and privacy. If you are collecting personal or financial information from your users, you should use a secure and encrypted connection (HTTPS) and a trusted payment processor. You should also have a clear and transparent privacy policy and terms of service that explain how you collect, use, and protect your users' data.
Step 10: Add and Optimize Images
Images are important for SEO writing because they can help you improve your user experience, your content quality, and your ranking. Here are some of the benefits of images:
They can help you attract and retain your readers' attention, which can increase their engagement and satisfaction.
They can help you illustrate and explain your points and arguments, which can increase their clarity and comprehension.
They can help you break up your text and create visual interest, which can increase their readability and appeal.
They can help you rank higher on Google for image search results, which can increase your visibility and traffic.
Why Images are Important for SEO Writing
To add and optimize images for SEO writing, you need to follow some best practices. Here are some of them:
Choose relevant and high-quality images that match your topic and content. Avoid using irrelevant or low-quality images that may confuse or distract your readers or Google.
Use original and unique images that you own or have permission to use. Avoid using stock or generic images that may harm your credibility or originality.
Use descriptive and keyword-rich file names for your images. Avoid using default or random file names that may harm your relevance or ranking.
Use descriptive and keyword-rich alt text for your images. Alt text is the text that appears when an image cannot be displayed or when a user hovers over an image. It should describe the content or the purpose of the image clearly and accurately.
Use descriptive and keyword-rich captions for your images. Captions are the text that appears below an image. They should provide additional information or context for the image.
Use appropriate image formats for your images. The most common image formats are JPEG, PNG, GIF, and SVG. Each format has its own advantages and disadvantages in terms of quality, size, compression, etc. You should choose the format that best suits your needs and goals.
Use appropriate image sizes for your images. The size of an image affects its loading speed and performance. You should use the smallest possible size without compromising the quality of the image. You should also use responsive images that adapt to different screen sizes and devices.
Conclusion
SEO writing is a skill that can help you rank higher on Google and attract more organic traffic to your website. In this article, I have shown you how to write an SEO-friendly article in 10 easy steps, using HTML tags for headings and tables. I hope you have found this article helpful and informative.
If you want to learn more about SEO writing or other aspects of digital marketing, feel free to contact me anytime. I am a professional content writer with over 10 years of experience in the field. I can help you create high-quality content that will boost your online presence and grow your business.
Thank you for reading this article and happy SEO writing! FAQs
Here are some frequently asked questions about SEO writing and how to write a good SEO article.
What is the difference between SEO writing and content writing?
SEO writing and content writing are two terms that are often used interchangeably, but they have some differences. Content writing is the process of creating content for any purpose or platform, such as blogs, websites, social media, etc. SEO writing is a type of content writing that focuses on optimizing content for search engines, such as Google, Bing, etc.
SEO writing requires more research and analysis of keywords, competitors, and audience. It also requires more skills and knowledge of HTML, CSS, and other technical aspects of web development. SEO writing aims to rank higher on Google and attract more organic traffic to the website.
How long should an SEO article be?
There is no definitive answer to how long an SEO article should be, as it depends on many factors, such as the topic, the keyword, the audience, the goal, etc. However, some general guidelines are:
An SEO article should be long enough to cover the topic comprehensively and clearly. It should provide enough information and value to the readers and answer their questions and problems.
An SEO article should be short enough to maintain the readers' attention and interest. It should avoid unnecessary or redundant information that may confuse or bore the readers.
An SEO article should be consistent with the search intent and user behavior behind the keyword. It should match the type and the format of content that users are looking for and expect to find.
According to some studies and experts, the ideal length of an SEO article is between 1000 and 2000 words. However, this is not a rule or a limit, as some topics or keywords may require more or less words.
How often should I update my SEO articles?
Updating your SEO articles is a good practice that can help you improve your SEO ranking and performance. Updating your SEO articles can help you:
Keep your content fresh and relevant to your readers and Google.
Fix any errors or mistakes that may harm your credibility or user experience.
Add new information or resources that may enhance your value or authority.
Optimize your content according to the changes in Google's algorithms and user behavior.
The frequency of updating your SEO articles depends on many factors, such as the topic, the keyword, the niche, the competition, etc. However, some general guidelines are:
You should update your SEO articles at least once a year to keep them up-to-date and accurate.
You should update your SEO articles whenever there is a significant change or event that affects your topic or keyword.
You should update your SEO articles whenever you find new opportunities or strategies to improve your ranking or performance.
How do I measure the success of my SEO articles?
To measure the success of your SEO articles, you need to use some tools and metrics that will help you track and analyze your results. Some of the most common tools and metrics are:
Google Analytics: This is a free tool that helps you measure your website traffic, behavior, conversion, and performance. You can use it to track metrics like page views, bounce rate, time on page, sessions, etc.
Google Search Console: This is a free tool that helps you monitor your website's presence and performance on Google's search results. You can use it to track metrics like impressions, clicks, click-through rate (CTR), position, etc.
Ahrefs: This is a paid tool that helps you analyze your website's SEO health, ranking, and performance. You can use it to track metrics like domain rating (DR), URL rating (UR), backlinks, organic keywords, organic traffic, etc.
To measure the success of your SEO articles, you need to set clear and realistic goals and benchmarks for each metric. You also need to compare your results with your competitors' results and identify your strengths and weaknesses. You also need to test and experiment with different strategies and tactics to improve your results.
How do I improve my SEO writing skills?
To improve your SEO writing skills, you need to practice and learn from different sources and experts. Here are some tips on how to improve your SEO writing skills:
Read a lot of high-quality SEO articles from reputable websites and blogs in your niche or industry. Analyze how they use keywords, headings, images, links, etc. Learn from their best practices and avoid their mistakes.
Write a lot of SEO articles for different topics and keywords in your niche or industry. Use tools like Grammarly, Hemingway Editor, or ProWritingAid to check and improve your writing quality and readability. Use tools like Yoast SEO, Rank Math, or Surfer SEO to check and optimize your SEO factors and performance.
Get feedback and suggestions from other SEO writers or experts in your niche or industry. Join online communities, forums, or groups where you can share your work and get constructive criticism and advice. Learn from their feedback and apply it to your work.
Keep up with the latest trends and updates in SEO writing and digital marketing. Follow reputable websites, blogs, podcasts, or newsletters that provide valuable information and insights on SEO writing and digital marketing. Learn from their tips and strategies and implement them in your work.
I hope these tips will help you improve your SEO writing skills and create better SEO articles for your website. If you have any questions or comments, feel free to leave them below. I would love to hear from you. 44f88ac181